PreposityDashwood Boat Club Summer Party
Dashwood Boat Club Summer Party – Henley Regatta 2013 from Preposity on Vimeo.
Summer seems to the be the time when those quintessentially British sports come into the nation’s consciousness. It’s early July and while Andy Murray is flying the flag for British tennis at Wimbledon, further up the Thames the Henley Royal Regatta is bringing together hundreds of British rowers to compete on the longest, straight stretch of the river.
I joined Dashwood Boat Club, a new clothing label that celebrates rowing, its history and culture, for their summer party aboard a boat on the Thames at Henley. We were joined by some British Olympic rowers including Vicky Thornley and gold medalist Greg Searle.
Talking to the company’s founder Richard Cross, whose has previously worked with Jack Will/Aubin & Wills, it is obvious that the rowing community is important to him, building an authentically British brand around the sport’s roots in Henley. The brand’s boating blazers are constructed from materials sourced from around the UK and manufactured here in London, not to mention being designed by Jermyn Street tailor Chris Ingham.
Sailing down the Thames, watching scores of rowers fly by on the water, it’s possible to see both the sport’s future in these young athletes while at the same time witnessing the heritage of Henley along the riverbanks where spectators and rowing clubs line the grass wearing blazers in their club’s colours.
http://www.dashwoodboatclub.com
Olympic Rower Greg Searle
